Art Direction, Integrated Campaign

ŠKODA KODIAQ “Reconnect” Campaign

The Kodiaq was ŠKODA’s debut into the SUV world. We created an integrated campaign with multiple phases in order to help launch the new vehicle. As part of this we tapped into the insight that today more and more people are disconnected from each other and nature. We showcased the Kodiaq as an enabler to reconnect with nature. Hence our “Let’s Reconnect” campaign.