After the success of our 2023 World Travel Hacker campaign, we followed up in 2025 to launch it even bigger and better. We used the campaign as a platform to launch our “Kiwi.com Flight Crew” We had over 10,000 applicants, and 12 final duos. The major difference in 2024 as opposed to 2023 was that everyone who successfully applied was a winner and could earn up to 100 euros in flight vouchers. All Flight Crew members, including our final World Travel Hackers, created over 2,800 posts about Kiwi.com on their own accounts and generated over 5.5 million organic impressions on top of the paid media campaign and content posted on owned channels. The campaign was a huge success and was even touted as most likely the biggest ambassador activation campaign.
Client |
Kiwi.com |
Role |
Head of Content & Creative |